You’ve heard of cult movies. Cult bands, too. But did you ever hear of a business app that had its own cult following? Now you have, thanks to a recent story by BloombergBusinessweek. The story highlights the incredible popularity of Evernote, a five-year-old organization and note-taking app that has swiftly developed its own cult of passionate users. These users aren’t shy about praising the application to the uninitiated. And Evernote’s ceo isn’t boasting when he says he’d one day like his organization app to boast more than 1 billion followers.

Booming popularity

According to the Bloomberg BusinessWeek story, Evernote currently boasts more than 50 million users, remarkable for an app that’s only been around for five years. Even more impressive is the fact that new users are signing at a pace of 100,000 a day. That makes chief executive officer Phil Libin’s goal of reaching 1 billion users across the globe seem more feasible than farfetched.

Why so hot?

According to the BloombergBusinessweek story, Evernote currently has more than 50 million users worldwide. And the number of users remains on the rise. The story says that more than 100,000 new users join Evernote every day. That’s impressive. And the BloombergBusinessweek interview quotes CEO Phil Libin as saying that his goal is to reach 1 billion users.

Why the popularity?

In the story, Libin says that he doesn’t understand the concept of work/life balance. For home, work is part of life, and something that he enjoys doing. It’s why he admits to checking e-mail messages late into the evening. Evernote takes advantage of this evolving view of the world, one embraced by not just Libin. A growing number of individuals work on the fly, scheduling meetings and interviews around the clock. An organizing program like Evernote is the perfect fit for this lifestyle. Which might just explain why the app has grown to be so popular so quickly.

Comments are closed.