You want to make it as easy as possible for your customers to communicate with your company. You’d like your customers to have a quick and easy way to contact your small business if they have questions or inquiries about a product or service. Maybe, then, it’s time to install a live-chat application on your business’s website.

Anyone home?

As a recent post by Ivana Taylor for the American Express OPEN Forum states, live chat can make your business more available to your customers. And that’s a key for small-business owners who would like their enterprises to thrive today. Live chat has a way of persuading customers that your business is staffed by real people. As the OPEN Forum post says, imagine a customer entering a department store and not seeing anyone walking the aisles or manning the cash registers. That’s the way it can often seem to visitors to your website. They can’t help but wonder if anyone’s really there behind the site. Giving these visitors the choice to communicate with your business through live chat can eliminate this uneasy feeling.

Live chat apps

There are many live chat apps out there. Some are expensive, but there are many out there that are suitable for the small business owner. A very simple one is called Olark’s live chat tool. This is simple to operate, and, as there are no extra features, easy to maintain. However, if you are searching for something a little more robust, one of these three may be what you are looking for. LiveChat.com, SnapEngage, and LivePerson are all inexpensive and have the added feature of allowing the business owner to live chat via mobile device. This can be very convenient if you are always on the move.

The trend

The reason this trend seems to be growing is that is can give a company an edge over a competitor. Additionally, it can instill confidence in the consumer and help build a long lasting relationship.

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