Microsoft is a household name. And Bill Gates is arguably one of the most important names in the technology field. But has Microsoft ever been “cool”? Not really, in the eyes of consumers it’s always fell a tad short of hip, but Microsoft’s new software for smartphones may alter the way the organization is viewed.
Sure Microsoft’s products are everywhere but, in the eyes of the consumer, they’ve always fallen just short of cutting edge. Microsoft has had a few failed products in the past, for example, the Zune. Remember this little mp3 player? What about the Kin phone? These products among others have led to Microsoft’s less then cool reputation.
That being said, Microsoft’s Windows Phone software has caught some interest. The Windows Phone has been received well by both critics and consumers.
Windows Phone draws praise for its easy to use interface, and its clean look. Users have easier access to social networks the ever before, the tiles on the home screen come to life when friends update their Twitter of Facebook keeping users up-to-date.
It is interesting that even with all these features, Windows Phone hasn’t been a big seller. This may be, in part, a result of the phones that use Windows Phone as an operating system, some people think they are boring. Another contributing factor is that most wireless providers push iPhone and Android devices.
The Windows Phone, though, does provide some hope for Microsoft’s endeavours to capture some cool. Certainly, big sales and popular products are important, but a little hipness never hurt a business, either.