Strategy and finances are not the only elements of a successful company, but they tend to be what companies concentrate on. It might not seem apparent, but company culture plays an essential role too. It can affect your branding, marketing, and day-to-day operations, and how the public views your company. For instance when we think of brands like Apple, Google, and Starbucks, not only do their logos and products come to mind, but a variety of positive qualities: warmth, efficiency, fun, excellence, etc. These characteristics are thanks in part to each company’s positive business culture.
Why Culture is so Important
If people work in a place where they feel ownership, pride, and empowerment they will put their hearts into the work they do. They will take more risks and be more willing to think outside of the box. A healthy culture builds creativity and innovative thinking. When individuals feel like they’re being stifled by their work or they have no control over their tasks, they will do the work assigned to them with no extra effort. This can not only result in a sad individual but a sad environment where every task put toward your brand is given the minimum amount of effort. Instead, you want a energetic and alive environment so that your brand stands out from the rest. Nurturing a healthy culture is the responsibility of everyone in the company, from the CEO to HR to the receptionist.
Below are just a few of the benefits of cultivating a healthy culture.
- Focus – When individuals are focused on the same goal, that goal is more easily achieved. Businesses that have a healthy culture, have employees that value the collective goal and sincerely endeavor to reach it. Unhealthy cultures can lead to cynicism because individuals do not feel connected to the goal. Their goal is to simply get through the day.
- Cohesion – For a team to have cohesion they need to have strong communication. Companies with a healthy culture find that the communication of both success and failure happens more often and more quickly.
- Motivation – A motivated workforce gets things done. That may seem apparent, but companies that do not pay attention to the health of their culture may be struggling when it comes to productivity. Being motivated to work hard is a trait that ought to be present in every person in the company if the culture is healthy.
Measuring the Cultural Health of Your Company
Cultural health ought to be analyzed regularly. So how do you measure the cultural health of a company? First, look at how people are managed, are they just given a job with no input or do they have some control over their jobs? Are monotonous tasks distributed so everyone has the opportunity to be challenged? While a few people may never be happy, if you discover the overwhelming consensus to be poor it may be time for you to look at making a few modifications to how the business is run to improve the culture and the overall health of the company. Visit again soon to find out some helpful tips on creating a positive work environment.